‘Twitter is working on a significant overhaul of TweetDeck’

Twitter is going to invest again in Twitter client TweetDeck. That says Twitter product leader Kayvon Keykpour. The service for managing multiple Twitter accounts is being ‘significantly’ revamped. What will change is not yet known.

In an interview with The Verge, Twitter product leader Kayvon Beykpour said the company is working on a “pretty major overhaul” of TweetDeck. “We haven’t given TweetDeck enough love lately. That’s going to change,” he says. Later this year, Beykpour promises to provide more details about the renewal.

TweetDeck was initially a third-party service and was bought by Twitter in 2011 for between $40 and $50 million. Since then, Twitter hasn’t updated much on the app. In 2013, the browser version was refreshed with new functionality and in recent years, the necessary bug fixes and made minor adjustments. Twitter now promises that that will change with this update.

Bloomberg recently reported that Twitter is considering making a paid version of TweetDeck for power users of the service, such as companies that maintain multiple accounts. TweetDeck has been free to use for years and has no ads, unlike the regular Twitter client. The idea for a paid version of TweetDeck was already there in 2017, when Twitter investigated whether people would be willing to pay for the service, but that research was discontinued.

TweetDeck’s current design