Samsung like to pest Apple especially in America. Because commercials can be pretty offensive there, the Korean company has made a number of commercials that literally do nothing but ridicule Apple users. There is no Galaxy smartphone in all three commercials and even the Samsung logo comes into the picture. About 95 percent of the ‘advertising’ is about a long-haired Apple Store employee (including Apple logo on his shirt) who gives unsatisfactory answers to questions people have about their iPhone.
It is almost bizarre how much Samsung is betting on the silly of people who have an iPhone or buying and you wonder if these kinds of commercials also work. No one who has an iPhone will think after seeing these spots “hmm, will I even buy a Samsung?” and people who are in doubt about what their new smartphone is going to be hearing and seeing only iPhone and Apple. If you only pay half attention, you will only receive an Apple message again subconsciously, because in almost no case there is talk about why you should want a Samsung phone. Honest is fair: the so-called genius that they use for the ingenious branded commercials (and which was already used ) is perfectly cast. Watch:
On your own
If you see this, it is actually nice that these kinds of advertisements are not allowed in the Netherlands. If you have a good product, you may well shout it from the roofs, but if you are structurally only busy with the competition, it will be faint and, above all, uncertain. Samsung makes more than fine phones with the Galaxy S and Note series, so why poop on Apple? That does not need such a phone.
You could say that Apple did the same trick with the Mac vs. PC advertisements that were very popular on the internet and in the US years ago, but apart from the fact that this comparison does not work at all, it was also ten years ago. The trick is now known and if the commercials are not surprisingly funny, it does not yield that much. And the commercials are not that funny anymore. Yet?