Twitter Fleets, a new way of posting

From the end of this week it is possible for many Twitter users to place Fleets. These are temporary posts that disappear after 24 hours. It is a new, accessible way to participate in the public conversation. The goal is to make users feel less pressure to talk about what’s going on in the world. In recent months, this new function has already been tested in various countries.

Twitter Fleets

Fleets help start conversations and share fleeting thoughts because they are only available for 24 hours. A Fleet can consist of text, Tweets, photos or videos and can be customized with different backgrounds and text options. Stickers and live broadcasts will also be possible soon.

How it works

At the top of their timeline, users will find the Fleets of the people they are following. With a public profile and public private messages, anyone can see and comment on your Fleets. Click on the Fleet to reply with a private message or emoji and continue the conversation in the private messages. How to share a Tweet in a Fleet:

  1. Click the “share” icon at the bottom of the Tweet
  2. Click on “Share as Fleet”
  3. Add your thoughts with text or emojis

Test results

The new feature has been tested in Brazil, Italy, India and South Korea. This showed that Fleets help users to participate in the conversation in a pleasant way. These are the main findings from the testing phase:

  • People using Fleets participated in more conversations and private messages
  • Newcomers to Twitter found Fleets an easy way to share their thoughts
  • Because Fleets disappear after a day, it makes people feel comfortable sharing their personal and fleeting thoughts, opinions and feelings.

Fleets will be continuously updated with new features based on user feedback. In the coming days, everyone worldwide will have Fleets on Twitter for iOS and Android.

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