WhatsApp Business has 200 million users

WhatsApp Business, the business version of the chat service, has 200 million users. Parent company Meta announced this. There will also be a way to purchase advertisements via WhatsApp without a Facebook account.

The number of users of the business version of WhatsApp was 50 million three years ago and now there are 200 million users. says Meta. It is unclear whether all these users are companies that actively use WhatsApp to communicate with customers.

WhatsApp Business users can create ads without a Facebook account. That was mandatory until now. A click on a link on such an advertisement immediately leads to a chat in WhatsApp. The app will also have the option to automatically send personalized messages. Business users can use existing customer lists for this.