Uber in Paris, together with DDB, devised a campaign with UberToys to really let children enjoy the magic of Christmas. From 11 December to 13 December, unique UberToys run daily through the streets of Paris from 10:00 to 18:00.
Uber wants the adult Parisians to feel like children again by transporting them in gigantic toy cars that they remember from their youth. These toy cars of an exceptional size can be ordered for free via the Uber app. And if you are lucky, there will only be a Lego car that will take you to your next destination for free.