TikTok is testing a Stories feature that lets users post posts that automatically disappear after 24 hours. The feature is therefore comparable to the Stories functions of other social media. It is not known if and when TikTok will roll out the feature on a large scale.
According to a tweet from social media consultant Matt Navarra, TikTok recently introduced the test with Stories posts. A spokesperson for the platform confirmed to Variety that it is testing this feature on a small scale among users “in several countries outside the US.” “We are currently experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community,” the company confirms.
The ‘stories’ appear in a sidebar on the platform, where users can view the stories of people they follow before they are automatically deleted after 24 hours. Users can create a disappearing post from that same sidebar by pressing the ‘create’ button. This post can then be provided with music, captions and filters, just like regular TikTok videos.
Users can also tap the profile picture of someone who posted a story to load a story. Users can also comment on users’ Stories. That matches the Stories feature of several other social media platforms, including Snapchat and Instagram.
The Stories concept was first introduced on Snapchat and was later adopted by platforms such as Instagram, Facebook and LinkedIn. Twitter also introduced Stories-like Fleets, but the company stopped that function this week because it was little used.
Pictures via Matt Navarra on Twitter