Sega puts new physical PC games in fully recyclable packaging

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Sega Europe will now deliver its physical PC games in fully recyclable packaging. That starts with the release of Total War: Rome II – Enemy at the Gates Edition and will apply to all upcoming games.

Sega Europe’s PC games are released worldwide in all places where physical copies are still sold. Sega includes developers Relic, Two Point, Sports Interactive, Creative Assembly and Amplitude Studios. In the US, the games with recyclable packaging will not appear; Sega America only releases PC games digitally.

Console games will not get the new recyclable packaging. Sega told gamesindustry.biz that it must adhere to “first-party guidelines” and therefore cannot make its own packaging for console games.

Last year, the PC version of Sports Interactive’s Football Manager 2020 was already released in recyclable packaging. That too happened under the Sega flag. The publisher’s upcoming PC games will feature packaging similar to Football Manager’s.

At the time, the makers wrote in a blog about the FM2020 packaging that the cardboard sleeve is made from fully recycled cardboard and is printed with vegetable- and water-based inks. This also applies to the manual in the case, which is printed on recycled paper. The whole is put in recyclable shrink film, so that the packaging is not damaged during transport.

Last year, the studio behind Football Manager 2020 called on other companies to switch to recyclable packaging as well. Parent company Sega is now going along, but other publishers have not yet made similar promises.

Last year YouTube channel People Make Games published an extensive video about the use of materials and the possibility of recycling game packaging. It can be concluded from this that, in general, little attention seems to be paid to the sustainability of packaging.

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