“Samsung and Sony are discussing cooperation for chips in the automotive sector”

Samsung Electronics and Sony are discussing a collaboration to make chips for the automotive sector. Unnamed sources and analysts report this on which Business Korea bases itself.

According to analysts, Sony CEO Kenichiro Yoshida visited Samsung Electronics’ Pyeongtaek Campus in South Korea on Monday. There he would have spoken with Kyung Kye-hyun, the director of Samsung Electronics. This visit to Korea is seen as a response to an earlier visit by Kyung to Sony’s headquarters in Japan in November last year. During that visit, Kyung underlined Samsung’s knowledge and expertise in automotive memory chips and discussed joining forces. According to analysts, Samsung has already indicated that it wants to actively enter this market, writes Business Korea.

During the visit to Sony’s headquarters in Japan last November, the Samsung executive published a photo of a car and referred to a change at Sony. He wrote that the Sony Walkman was a young people’s dream in the early 1980s and that the company is now developing a self-driving car with Honda. At the beginning of this year, Sony and Honda showed a prototype for an electric car that they will release together in 2026. The aim is to enable self-driving capacity in accordance with level 3 autonomy ‘under limited circumstances’, but level 2 including driver assistance will be available in more situations are concerned. The prototype on display will have a total of 45 sensors inside and outside the vehicle, such as cameras, time-of-flight sensors, lidar, ultrasonic sensors and radar. This process is likely to require Samsung’s help.

Sony Honda Mobility’s Afeela, a prototype electric car due for release in 2026

Samsung Electronics probably wants to work closely with Sony and, as a result, with Sony Honda Mobility to realize a clear ambition. The Korean company said at last year’s annual Samsung Tech Day conference that it entered the automotive memory market in 2015, that it has since experienced rapid growth with the goal of “becoming the largest supplier of automotive memory by 2025 ‘. In addition, Samsung also said it will continue to expand and find new customers in the self-driving car space.

Samsung’s interest in this market is not least due to its size and rapid growth. According to market research firm Omdia, the value of the global automotive semiconductor market will grow from $76 billion in 2023 to nearly $130 billion in 2028. other study holds it at $59 billion in 2022 and a growth to nearly $104 billion in 2029.