Rumour: Media Tests Publishing Entire Articles on Facebook

Facebook and a number of media outlets, including The New York Times, Buzzfeed and National Geographic, are teaming up to publish articles in their entirety on Facebook, eliminating the need for people to click a link. That reports The New York Times itself, based on anonymous sources.

It had been known for some time that Facebook was planning to show articles within its social network, but it now appears that the media is actually listening to it, The New York Times reports. Although the newspaper itself would also be interested, it is not an official confirmation: the reporter of The New York Times reports that his employer is interested based on anonymous sources.

Testing with the three media would begin in a few months. The Times and Facebook are even on the verge of signing an agreement. According to the newspaper, Facebook is also still in consultation with other media, although it is unclear which these are.

Facebook finds it too cumbersome that users have to click on external links to read stories shared on Facebook. This would cause delays, especially within the mobile Facebook version, according to the social network. In order to get publishers to publish their articles within the Facebook environment, the social network would like to share the advertising revenue.