Pinterest is popular and more and more consumers and companies are finding their way to the platform. More than 320 million people are already active worldwide. They often use Pinterest to find inspiration for all kinds of things: from a new hairstyle, suitable clothing for a job application, the inspiration for the design of a living room to recipes and tattoos.
In total there are more than 4 billion boards on the platform and more than 200 billion ideas were saved. All that data is of course extremely interesting because it provides insight into trends, consumer behavior and the changing taste of people.