Microsoft closes Mixer and transfers streamers to Facebook Gaming

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Microsoft will stop its Twitch competitor Mixer on July 22. Streamers will be transferred to the comparable service Facebook Gaming and Mixer sites and apps will link to it. Microsoft failed to build a large audience with Mixer.

According to Microsoft, the success of a service like Mixer depends on how quickly it can scale and the company is not happy with the results achieved. Microsoft invested in Mixer last year by stealing popular streamers Shroud and Ninja from Twitch. They received substantial financial compensation to continue their streams at Mixer. Microsoft hoped with this to attract the millions of audiences of those streamers to its service.

Microsoft also announces a partnership with Facebook Gaming with the closing of Mixer. Streamers can easily switch to that service and Mixer’s apps and website will automatically redirect to Facebook Gaming after the closing date. Streamers aren’t required to switch to Facebook’s alternative, but they’ll get a similar status there as they had with Mixer. Facebook says that the agreements that the streamers had with Mixer will be copied as accurately as possible.

Microsoft will continue to work with Facebook Gaming in the future. According to Facebook, that opens up opportunities for streamers across the Xbox ecosystem, including capabilities with Xbox Game Pass and xCloud. Microsoft says in an interview with The Verge that Facebook’s streaming platform will get full integration with xCloud in the future. Viewers should be able to launch that game via xCloud with one click while watching a game stream.

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