MediaMarkt is considering discount promotions after VAT commotion Get rid of it

MediaMarkt is reviewing its pricing policy in combination with discount promotions and is looking at a different approach for upcoming promotions. The retail chain claims to attract the criticism of its BTW Weg Ermee campaign.

MediaMarkt notes that many customers did not feel that they were getting the best prices during the BTW Weg Ermee days. “MediaMarkt finds it unacceptable that so many customers perceive our campaign and pricing policy as negative,” spokeswoman Ruth Leijting said in a statement to the media, from which Hardware.info was the first to quote.

De Telegraaf, among others, reported at the end of January about angry customers, who expressed their dissatisfaction about MediaMarkt’s VAT days on Facebook. Among other things, customers appear to have difficulty with the reference to VAT, which implies that the discount is 21 percent. In addition, there have been claims for some time that webshops raise prices before major promotions or allegedly have products out of stock. A tweaker and Hardware.info responded by setting up a price comparator for products from the VAT promotion.

Just like then, MediaMarkt now responds that prices can be low or high in the past due to the application of dynamic prices, whereby the chain automatically responds to price fluctuations of competitors. MediaMarkt promises to announce more information in the short term about adjustments to its pricing policy in combination with promotions.