LG announces Smart TV iptv platform

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LG has announced ahead of the IFA trade fair in Berlin that it will introduce a new IPTV platform from 2011 under the name Smart TV. This platform dramatically expands the number of online apps on LG TVs.

LG has the IFA seized to announce its new iptv platform to the world. Smart TV makes it possible to offer online TV services from LG and third parties to the user. LG has designed a new interface for this called Home Dashboard.

At the bottom of this interface are apps for Facebook, the weather forecast and reading the horoscope, while the top right has also been reserved for IPTV services, including games. Space has also been reserved for a media player and so-called premium content. The latter category includes on-demand video services, among other things. LG lists YouTube, Maxdome, Orange and MLB as possible content partners. It is not known whether LG will also offer country-specific services.

The new interface can be operated with the Magic Motion Remote Control, which is already included in the current top models. With this motion-sensitive remote, like the Wii Remote, an item on the screen can be selected by pointing the remote at it. In addition, it is possible to stream video to a smartphone.

With Smart TV, LG follows the prevailing trend among TV manufacturers to offer additional services with their TVs. In this way, manufacturers can distinguish themselves better. Philips has had an IPTV platform under the name NetTV for several years, while Panasonic and Sony overhauled their online services earlier in the year. Samsung switched from the Yahoo Widget interface to its own IPTV platform for its 2010 models. LG’s current IPTV platform is sparse with only apps for Picasa, YouTube and AccuWeather and needs to be replaced.

LG says the Smart TV platform will not be ready until early 2011. LG will probably equip the first TVs with Smart TV at the CES fair in Las Vegas in early January. In all likelihood, LG will use chips based on the ARM11 MPCore core and the Mali200 and Mali400 GPU for Smart TV. LG licensed this architecture in June last year.

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