Video card prices continue to fall, but less rapidly

In the past two months, video card prices have fallen further, but not as much as before. Most cards became between 20 and 60 euros cheaper, with the RTX 4090 as a notable exception. Newly released models are also already below their recommended retail price.

While we saw some video cards drop in price by more than a hundred euros between March and May of this year, the price drops since then have been much more limited. In absolute terms, AMD’s RX 7900 XT and XTX were the biggest decliners over the past two months; they are both 60 euros cheaper than in May.

It is striking that the latest cards, such as the RTX 4060 (Ti) from Nvidia and the RX 7600 from AMD, are also available for several tens of euros less than their recommended retail price. In the case of the RTX 4060 Ti 16GB, introduced last week, the price has already been reduced by twenty euros in seven days.

The price movement of one card goes completely against the trend. At the time of writing, you will spend 70 euros more for an RTX 4090 than two months ago. However, this card is still 280 euros cheaper than the price that Nvidia quoted at introduction. We see such reductions in all high-end Radeon and GeForce cards, but the RX 7900 XT and RTX 4080 have fallen by far the most in price since their release, at 22 and 20 percent respectively.

While Nvidia has now rolled out a large part of its RTX 40 lineup, AMD still has a large gap in its offering. AMD does not yet sell RX 7000 cards between 300 and 800 euros, while Nvidia now offers no fewer than five different models in that range. AMD is reportedly planning to introduce the intermediate models in the RX 7700 and RX 7800 series at the Gamescom trade show. This will take place at the end of August, and availability should follow in September.