After Instagram has already expanded the shopping function to Stories it now seems that a completely new app will be launched that will be dedicated to shopping.
The rumors show that the platform that is still part of Facebook is working on a new application called ‘IG Shopping.’ And it allows users to browse and purchase goods from companies and brands they follow.
The new Instagram app is still in an early stage of development, there is also no official announcement when (and or) the app will launch.
But it is clear that Instagram has a strong position to make a big step in the field of e-commerce. In this way, sources at least know about The Verge .
More than 25 million companies and brands already have an Instagram account, and there are also another 2 million advertisers. This was announced by Facebook’s COO Sheryl Sandberg during the call around the most recent quarterly figures of the company. 4 out of 5 Instagram users also follow at least 1 company. Potential enough for a new shopping app.