Snapchat will have a Spotlight section from Monday, which will feature vertical videos that creators can monetize. Snap says it gives out a million dollars or more to makers of popular movies every day.
The Spotlight feature revolves around short videos containing, for example, skits or dances, as is apparent from the information and the video that Snap has put online. The movies can be up to 60 seconds long, must contain audio, and must be filmed vertically to appear in the section. There is currently no limit to the number of videos that users can upload, but the service says it may impose limits if users are not critical of their own submissions.
With that, Spotlight seems to be an alternative to TikTok, the video app from ByteDance that revolves around short videos with sketches and dances. Snapchat is not the first with that. Instagram already has a TikTok-like feature with Reels. Copying functions is popular among social media companies. Facebook, for example, copied Stories from Snapchat a few years ago and put it in Instagram, Facebook and WhatsApp; Twitter recently did the same, calling it Fleets.