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Shopping via Instagram stories?

Instagram will expand the shopping possibilities. In addition to shopping looks through the feed, you can soon also shop via ‘stories’. There are stickers with an icon of a bag. Users can click on the sticker to get more information about the product.

People often view the Stories of brands to see which products there are. So a smart move from Instagram to get people online shopping. The shopping via Instagram Stories will first be used for a number of major brands, such as Adidas, Louis Vuitton and Aritzia. Over time, this option will probably also be open to ordinary users.

Instagram is more and more like an online web store. Brands are only too happy to use this. It changes the timeline of users, but at the same time offers many possibilities to get inspiration for a new look. Watch, click and buy. It is getting easier …

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