RTL is in the process of selling technology platform Bright

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RTL is in the process of selling its Bright technology platform. That is what RTL Nieuws says to trade publication Villamedia. The company expects to announce the sale within a few weeks. It is unknown who RTL is talking to.

RTL says according to Villamedia conducting strategic discussions with multiple publishers about the sale of Bright. The platform includes a site and a YouTube channel with 305,000 subscribers and tens of thousands of views per video. There is also a TikTok channel with 489,000 followers and an average of thousands of views per video.

Bright was originally an independent publication that included a magazine. RTL took over Bright eight years ago. The plan then was to make a weekly TV program. That has existed for some time. Last year Bright also released a TV program about transport under the name Bright op Tires.

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