Grab, the well-known Asian superapp, is going to collaborate with the hotel chain Marriott International. Through a strategic partnership, they will merge the services of both companies to bring a completely new hospitality experience to millions of consumers in Southeast Asia.
Marriott International will be integrated into the Grab system in phases. This will eventually give Marriot access to Grab’s infrastructure for food delivery, payments, transport, promotions and advertisements. Marriott will therefore also have access to Grab’s extensive customer base.
In practice, the partnership means that approximately 600 restaurants and bars from Marriott’s portfolio will be brought to GrabFood. In addition, guests of Marriott hotels can now pay via GrabPay. They earn GrabRewards points that can be converted into Marriott Bonvoy points (and vice versa).
Food and beverage outlets that accept GrabPay will also soon have access to Grab’s Merchant Discovery feature to notify guests near participating hotels about ongoing promotions and events. This will help companies push their sales, increase customer loyalty and drive more traffic to physical outlets.
Through GrabAds, Grab and Marriott will work together to design marketing campaigns that are relevant and personalized. With the services of GrabAds, Marriott can get in touch with potential customers in a targeted way.
Russell Cohen, Group Managing Director Operations at Grab on the deal: “We are delighted to partner with a world-renowned hospitality group such as Marriott International, which is at the forefront of delivering a customer-centric hospitality experience.”
“Marriott International is constantly looking for ways to innovate and create value for travelers. Our partnership with Grab gives us the tools to design a seamless travel experience for our customers,” said Rajeev Menon, President Asia Pacific (excluding China) of Marriott International.
The strategic partnership will begin in Singapore in November 2020.