Ford is establishing a separate division for its electric vehicles. The Ford Model e division will be responsible for all EVs. The Ford Blue division continues to be involved in the production of cars with an internal combustion engine. The divisions will have separate directors.
By separating the organization into a division for EVs and combustion engine vehicles, Ford expects the different industries to be able to focus better. The divisions are run as separate companies.
The Ford Model e division is to build on the Mustang Mach-E and the F-150 Lightning pickup. Former Tesla and Apple CEO Doug Field will lead the team at Ford’s electric division. Current Ford CEO Jim Farley becomes president of Ford Model e.
Ford Blue will be led by Kumar Galhotra. Ford Blue will mainly focus on the more adventurous models of the car brand, such as the Bronco and Explorer. The combustion engine division will also continue to develop Ford Mustangs.
The split of its business is in line with Ford’s plan to invest billions in electric vehicles. The company previously announced that it plans to invest $30 billion through 2025. The company has since announced that it is more than $50 billion.