Bloomberg: Apple wants to release Vision Pro in the United States in January
Apple hopes to launch its Vision Pro mixed reality glasses in the US in January. This is reported by the Bloomberg news agency. Apple store employees are currently being trained to use and sell the device. So far, Apple has only said the headset will be released in “early 2024.”
Apple stores are currently gearing up for the impending release of the Vision Pro, Gurman writes in his weekly Power On newsletter for Bloomberg. For this purpose, employees from the stores are flown to Apple headquarters in Cupertino. They are taught the basics of the Vision Pro and then have to train the other staff in the store where they work.
The two-day training sessions in Cupertino are now being planned and should start in mid-January. Gurman writes that the installation process of the Vision Pro will be complex, requiring employees to be able to properly assist buyers; the device must be adjusted for each user’s face and poor adjustments can reduce the user experience, the journalist says. According to Gurman, it also appears that customers will have to pick up their Vision Pro in store, even if it has been reserved online.
Apple has only said that the Vision Pro will appear on the market in ‘early 2024’. This will initially only happen in the United States. According to Apple’s internal planning, the device should be released in January. According to Gurman, the headset should be released ‘before March’, barring any unforeseen circumstances. A few weeks ago, Gurman said that Apple was still conducting tests and therefore the headset might not be released until March. The journalist, who is known for his good sources within Apple, now says that the release may already appear in January.
The Vision Pro was announced earlier this year at the WWDC developer trade show. Apple calls the device a spatial computer. These are a type of mixed reality glasses that allow users to view both AR and VR content. The Vision Pro has an Apple Silicon M2 SoC, in addition to an extra R1 chip that processes the input from the sensors. The device will cost $3,499.