Apple will start next month with ‘privacy label’ for apps on iOS

Apple will begin “ privacy labels ” for apps on its iOS mobile operating system on December 8. That label must state which data apps collect and why. Then users have to give their consent.

It was originally planned that the ‘privacy label’ with iOS 14 would appear in September, but Apple postponed that until early next year. Now, an Apple developer site says the feature will go live on December 8.

From that date, adding the information is necessary when updating the app or submitting a new app. Current versions of apps will continue to work, but users’ consent is required to receive an Identification for Advertisers code, or IDFA, which allows them to track users for advertising purposes.

The intention is that app product pages should also clarify which data types apps collect, what the privacy policy is and whether third-party code is used for advertising. All that information must be included in the label, after which users must consent to the tracking.