Toyota wants to make a showcase of its future vision Mobility for all of the 2020 Olympic and Paralympic Games. The world’s largest car brand is of the opinion that when everyone has access to mobility – including those with a disability – the fundamental meaning of this – namely the freedom to move – comes into its own best. Together with the International Olympic Committee, the International Paralympic Committee and the organization of ‘Tokyo 2020’, Toyota wants to make the games the most innovative ever.
Start Your Impossible
Following the 2015 sponsorship agreement, Toyota started its first global ‘Start Your Impossible’ campaign last year. The campaign aims to bring people closer together and to contribute to a society where everyone can take on all their challenges.
During the Tokyo Olympics 2, Toyota’s sponsorship focuses on three pillars: Mobility, Sustainability and Transport.
Mobility for All
A demonstration of how fully autonomous vehicles (level 4) is the ultimate form of ‘Mobility for All’ can be seen in Tokyo Water Front City and in and around Haneda, the international airport of Tokyo. There is also a demonstration of the Toyota Concept-i, a car that recognizes the emotions of the driver and engages in conversation through Artificial Intelligence. The fully electric and autonomous e-Palette is used in the athletic village to transport the Olympic athletes and their guests. Toyota also uses the WelCab, a passenger bus for wheelchair users. Visitors can also use the JPN Taxi or Toyota i-ROAD car part.
Sustainability with an emphasis on hydrogen
Toyota is expected to deploy a fleet of more than 3,000 passenger vehicles equipped with the latest environmental and safety technologies during the Olympic and Paralympic Games. Below are a large number of vehicles with fuel cell technology such as the Toyota Mirai and the hydrogen bus Sora. Toyota also uses forklift trucks that run on hydrogen. ‘Tokyo 2020’ must be a turning point in the realization of a society on hydrogen. The hybrid models from Toyota and its luxury brand Lexus are also part of the huge fleet of vehicles. Some of these are equipped with autonomous driving technology level 2 (acceleration, steering and braking).
Transport of athletes, visitors, media and staff
The Olympic and Paralympic Games are expected to attract around 15 million visitors from all over the world. These come on top of the 15 million inhabitants of Tokyo prefecture. Toyota helps the organizing committee to provide all these people with efficient and safe transport options. Toyota uses its expertise in the field of the Toyota Production System. In order to be able to guarantee the best possible transport, Toyota makes further use of connected technologies.