Rumor: Nvidia increased GPU prices due to declining interest in mining

According to sources from the Taiwanese newspaper DigiTimes, Nvidia has recently further increased the prices of its video cards due to an incipient decline in interest in mining cryptocurrencies, which could also reduce demand for GPUs.

According to Digitimes, Nvidia has also taken steps to make gaming consumers the main customers again when it comes to selling video cards. To that end, Nvidia is said to have imposed restrictions on its GPU partners and banned them from publicly promoting mining activities and actively selling consumer GPUs to miners.

According to Digitimes sources, both Nvidia and AMD have deliberately put the development of their latest GPU architectures on the back burner to keep their existing products on the market longer. This would have been done because the profitability of GPUs is expected to come under pressure due to a declining popularity of mining. Other factors probably also play a role, such as shortages of VRAM.

The sources report that the Pascal successor for consumer cards will not go into mass production before the third quarter. This successor was previously codenamed Turing based on a message from Reuters. Tom’s Hardware also reported earlier, based on various sources, that cards from partners are not expected before July.