EVGA is completely withdrawing from the video card market and will no longer supply new GPUs. It would not be for a financial but a principled reason, which would be caused by a difficult cooperation with Nvidia.
Steve Burke from Gamers Nexus tells in a YouTube video that EVGA CEO Andrew Han has informed Burke that the manufacturer will stop making video cards. This is mainly due to a difficult relationship with Nvidia, also reports YouTuber JayzTwoCents. For example, the manufacturer only knows what the price of a product will be when Nvidia announces the price on stage. That would make doing business very difficult. In addition, EVGA would have to sell graphics cards like the RTX 3080 or 3090 at a loss of “hundreds of dollars” to keep prices close to Nvidia’s own Founder Edition cards.
An EVGA . product manager confirms this news on the manufacturer’s forum in an official message from the management. It states, as Burke explains in the video, that the company will continue to provide and support already released products, and that there will be no next-generation video cards from EVGA. It’s not clear how long the support will last, but EVGA told Burke it expects the stock of RTX 30 cards to sell out before the end of 2022. The new generation EVGA RTX 40 cards that the manufacturer was working on will not be sold.
According to Burke, the manufacturer has no plans to enter into a partnership with AMD or Intel, and will completely withdraw from the video card market. Nearly eighty percent of EVGA’s revenue came from supplying Nvidia GPUs. For the rest, the company makes other components such as motherboards and power supplies. According to Burke, EVGA has no plans to focus on new product categories. EVGA also wouldn’t plan to lay off employees, but instead look for another place in the company for them.
Nvidia’s top executives are said to have been notified of EVGA’s withdrawal in June this year. A spokesperson for Nvidia, Bryan Del Rizzo, tells The Verge that the company had a “great long-standing partnership with EVGA” and that Nvidia “will continue to support them with the current generation of products.”