Facebook adds donate button to Instagram for nonprofits

Facebook has added three new donation features to its platforms. Chief among these is the donate button for Instagram, which nonprofits can post to their accounts.

Non-profit organizations must have a business account to post the donate button. It allows them to get money from users right from their profile. Previously, Instagram’s way for organizations to obtain donations was a dedicated sticker that users could place on Stories to support a particular cause. By default, the sticker disappeared after 24 hours.

That sticker is now also coming to Facebook Stories. Users can add it to a story to help a non-profit or other fundraiser raise funds. Finally, Facebook has activated the Charity Livestreaming feature for Facebook Gaming Level Up streamers. They can choose a charity to support after which viewers can donate and see the amount raised.