11 tools that make online marketing easier

Sometimes happiness is in the small things, for example when we talk about tooling. As an online marketer you know what I mean, that feeling when something goes so much easier than in the past. To stimulate that extra piece of luck, I help you in this article. Below is a list of tools that every online marketer can use to make your life just a bit easier.

# 1 Google Tag Manager

Simply adding tags to a website, that’s what it comes down to at Google Tag Manager . For example, you can run the Google Analytics script, the Facebook Pixel and so on through Tag Manager. The advantage is that you can easily manage all tags on one platform and without implementing scripts in the source code (only the Tag Manager script). This also without (or with little) help from the IT department. Even though the goal of installing Google Tag Manager to work mainly on IT is not quite right. In any case, it gives you much more freedom to measure things through. But also use IT mainly to be able to take that extra step by, for example, working with data layers . Now that we are talking about measurability, useful tools to check whether a certain tag works on your website Google Tag Assistant Facebook Pixel Helper and / or Ghostery [19659005].

# 2 Majestic

Analyzing the link profile of a certain website, there Majestic is extremely suitable for. For example, you can make an analysis regarding the number of referring domains and backlinks to your website. Particularly the quality of this is of course important for building and / or expanding the online authority. Majestic also has the function to compare, so you can benchmark how you stand in relation to the most important (online) competitors. It will be even better, with Majestic you not only analyze the benchmark, but also analyze the content of the competition. You may, for example, see references that a competitor has and you can also get. Other tools that you could use are otherwise Moz Link Explorer and Ahrefs .

# 3 Screaming Frog

We will hang on SEO for a moment, this time with the subject of crawling. In other words, exploring and mapping a website to see where things are not going well for example. That is actually what Screaming Frog does, this software simulates the way a search engine runs through your website. Perfect to trace non-working links (eg 404 error pages), incorrect redirects, duplicate content and more.

# 4 Google Search Console

The means of communication between your website and Google . From Google Search Console you get all kinds of valuable information. Think of messages that you receive when something goes wrong, but also which search terms you are visible on and at which position you are. This is extremely valuable for many marketers. Finally, Google Search Console also provides information about 404 errors and can help Google by uploading a sitemap.

# 5 WebPage Test

Web site speed is, as you undoubtedly know, a particularly important topic in the search engine world. With WebPage test you can (for free) make a valuable analysis of the performance of your website in this area. For example, you get information about the server speed, image size and caching. Useful for analyzing where profit can be achieved. Incidentally, Google also has a nice tool ( PageSpeed ​​Insights ) for this. Finally, for the analysis of images on speed this tool is also recommended.

# 6 Google Trends

Another tool that is indispensable for an online marketer. Google Trends allows you, the name says it all, to discover trends in online search behavior. In addition, it is also possible to compare certain trends and analyze regions. Handy to include these dates in, for example, your campaign planning for the autumn.

# 7 Google Keyword Planner

What is my target group looking for and how often do they do this on average? Those are questions that you can answer perfectly with the Keyword Planner from Google. Gain insight into the volume of searches in Google. The basis for the use of channels such as SEO and SEA. The Keyword Planner also gives you ideas for other searches that may be relevant. Here too, it is possible to make an analysis based on region, devices and anyway on mobile trends. Another handy tool that you could use here is Ubersuggest especially for keyword ideas.

# 8 Microsoft Excel

Yes! Excel can be very useful for an online marketer. Whether it is for (in bulk) writing ad texts for Google Ads, or analyzing an export from Google Ads or Analytics, Excel is your tool. Do those long-winded, annoying, boring – give it a word – lessons from the past still come in handy. Excel gives you a lot of possibilities to carefully analyze a large set of data.

# 9 Google Ad Preview

Another tool from Google, they are good at it. A sometimes underestimated tool is the Ad Preview tool from Google. With this tool you can create an as anonymous as possible view of a search. Handy to see how your advertisement or organic result comes to the fore. Especially when you often get the question from colleagues why a certain advertisement is not visible when they search for themselves. In the Ad Preview tool you can also choose a specific location. For example when you are curious about how a search result looks in Groningen (or New York).

# 10 Pingdom

A tool that ensures that you are always the first to know that your website is down. Pingdom is very easy to use and still free (in the basic version). When something goes wrong you will quickly receive a report with a status report. They even give the promise that they will test your website from more than 70 locations worldwide. Ideal to install and thus gain insight into this important topic.

# 11 Pitchbox

This tip fits nicely with the second tip in this article (Majestic). After all, if you have analyzed in which areas you want to build up online authority, then Pitchbox is a handy tool for this. It allows you to easily deploy outreach (for example articles) and monitor it on one platform. In addition, there are also many personalization and automation functions to use. A must have so when you are working with link building.


‘For you a tool and a tool for you and a tool for you’. Without craziness, there are of course many more tools that are useful. Here is another extra:

  • Google Data Studio – Ideal for merging data from different channels.
  • Google Alerts – Set relevant notifications to measure.
  • ] Google URL builder Ideal for easily adding parameters to an e-mail campaign, for example.
  • Google Ads Editor – Indispensable for each Google Ads
  • Google Ads scripts – And that also applies to this .
  • Firebug – A must for each ( technical) SEO’er
  • WhereGoes – Simple to analyze redirect .
  • Mozcast – Keep track of the Google algorithm weather forecast
  • Hotjar – Useful insights in user behavior.

So, is it are you going to turn around? In any case, the tools have been flown around your ears. For you it is especially useful to see which tools can make your work easier, but above all better. The collection of insights is often the basis for making online marketing choices. Then take advantage of it.