Vodafone customers use 12.1 petabytes of data in a year

Vodafone customers consumed 12.1 petabytes – or 12.1 million gigabytes – of data in Vodafone’s last fiscal year, which ended in March. A year earlier, that was still 7 petabytes. At the same time, however, the provider lost customers.

The total usage of all customers last year was 12.1 petabytes, which means that the average customer with a data plan consumed 3.2GB, which amounts to 274 megabytes per month. Vodafone has a total of 5.3 million customers, of which 3.8 million with a data subscription. This is apparent from the provisional annual figures provided by the provider.

The number of customers of the provider decreased slightly in the past financial year, which lasted from April 2013 to March this year: by 0.6 percent. The share of customers with a subscription increased: 28.3 percent of Vodafone customers have a prepaid SIM and 71.7 have a subscription. A year earlier, 32.2 percent of customers still had a prepaid card.

It is remarkable that the number of data subscriptions also decreased: 71.5 percent of Vodafone customers now have a data subscription, compared to one percentage point more a year ago. Vodafone also generated less turnover per customer: that was 25.10 euros last year, compared to 26.70 euros a year earlier. Total turnover fell from 1.9 billion euros to 1.7 billion euros.