Tumblr lets users create their own ads for advertisers

Tumblr has set up a community where advertisers and creatives can meet. The social network hopes that users will contribute to creating beautiful advertisements, which should then appear on the site.

A web page has opened on Tumblr for the so-called Creatrs Network program, but people seem to be able to join by invitation only. Anyone interested can contact us by e-mail. The goal is to gather people who are good at creating images. Interested advertisers can use their services to create advertisements. It is also mandatory for advertisers to advertise on Tumblr themselves when using the Creatrs Network.

The goal is to create beautiful and appealing advertisements, which are hoped to spread further on the social network. An earlier phase of testing with Creatrs Network has already recruited 300 individuals who spent six months creating ads, which Tumblr says have already led to successful advertising campaigns. In addition, a small group called Creatrs has been set up: members of this club create content that is intended for Tumblr itself and not for advertisers.

Tumblr has been looking for new sources of revenue for some time since its acquisition by Yahoo, which was announced in 2013. For example, the network, where photos and .gifs are widely distributed, has recently been scanned for the presence of products in images. The generated data may be of interest to advertisers.