Rumor: Spotify wants to improve relationship with artists by selling concert tickets

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Spotify would consider selling concert tickets. In addition, it wants to point artists to places where they are popular in order to suggest where they could perform. It also concerns virtual events. With the move, Spotify would like to improve its relationship with artists.

Spotify is currently investigating the move, writes The Information. The company has neither confirmed nor denied the plans. It would not be the first time that the music streaming service has made the transition to promoting events, writes Engadget. This spring there were virtual events that Spotify hosted.

The music streaming service wants to use users’ data to point out to artists where they are popular and where a performance might therefore make a lot of sense. In addition to improving the relationship with artists, it would also be a way to differentiate its service from competitors such as Apple Music and Deezer.

It is unknown if and when Spotify would like to start offering tickets for physical and digital concerts through its own service. It is also unclear how that would work in the app of the music streaming service.

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