Rumor: Apple is building its own ‘content delivery network’

Apple is said to be working on its own system that will allow it to send different types of content to users, such as apps, video and audio. Now the company still uses partners who provide the underlying network, but Apple would like to do that itself.

That’s according to analyst Dan Rayburn, who claims to have knowledge of Apple’s plans, on his StreamingMedia Blog. The Cupertino company is said to be dissatisfied with the performance of the iCloud service, which would have led to plans to set up its own network to host content itself. By managing the underlying network through which content is rolled out, Apple could gain more control over the user experience with its online services, Rayburn said.

Now Apple still uses companies such as Akamai and Level 3; their network allows Apple to get content such as apps, software updates, and iTunes music and video onto users’ devices. However, the Cupertino company is said to be unhappy with the performance of its iCloud storage service, which also partly runs on third-party infrastructure. It is unclear whether Apple will keep the contracts with both parties.

For the time being, Apple’s ‘content delivery network’ is said to be at an early stage, where it is not yet clear which content Apple would like to provide itself and what it leaves to its partners. It is also possible that the company will take content under its own management in phases. The company itself declined to disclose the plans.

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