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Qatar Airways celebrates the World Cup and blows new life into a world famous song

Dancing people of all ages and different cultures, singing cabin crew, mascots and even a goldfish: in the new campaign of Qatar Airways splashes the togetherness and the fun of the screen. A nice kick-off in the run-up to the upcoming football show.

Nicole Scherzinger

In the commercial, singer and TV star Nicole Scherzinger, known from the likes of X-Factor USA & UK, gives the world-famous song ‘Dancing in the Streets’ a new look. The result is a cheerful, musical TV commercial that will be shown worldwide.
‘All Together Now’ is the official slogan of Qatar Airways’ World Cup Sponsorship and is used in all forms of communication, including print, design, online. , OOH and social media, but is led by the 60-second TVC in which the world sings and joins the iconic song.


Like millions of fans around the world, we make ourselves ready for the best football summer ever, we want fans to experience the ultimate football feeling when they see our commercial, our goal is to inspire people to dance, dream and be happy, but above all have fun during the World Cup, “said Qatar Airways Senior Vice President of Marketing and Corporate Communications, Ms. Salam Al Shawa.

Production lasted a year

The TV commercial comes from the award-winning director-collective Traktor and the legendary Director of Photography Tim Maurice-Jones – who was the cinematographer of films like Snatch, Lock Stock & Two Smoking Barrels and Kick-Ass. The production lasted a year in total, due to the complexity of the recordings, negotiating the rights of the song, re-recording it and working according to the strict FIFA guidelines.

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