Kingston will use the Fury brand name as a replacement for HyperX

Kingston will from now on sell its memory modules and SSDs aimed at gamers under the brand name Kingston Fury. Kingston previously did that with the brand name HyperX, but it was sold to HP earlier this year.

Early this year, HP acquired Kingston’s HyperX division for $ 425 million. He makes headsets, mice and keyboards, among other things. Memory and storage products were not part of the acquisition and remained with Kingston.

Until now, it was not clear whether Kingston could continue to use the HyperX name for its memory products after the acquisition. The introduction of the new brand answers that. For years, Kingston sold memory bars and SSDs aimed at gamers with its HyperX brand name. The Fury name was already used, in combination with HyperX.

In the new situation, HyperX will disappear from the name, but Fury will be retained. According to the manufacturer, a full offering of DDR4 and DDR3 in the Kingston Fury series will be coming soon, with DDR5 modules to follow in the fourth quarter of this year.

Within the Fury brand there will be three different names: Renegade, Beast and Impact. The former is for the fastest DDR4-5333 modules, the second name is stuck on DDR3 and DDR4 with speeds up to 3733MT / s and the latter is the name for SO-DIMMS for laptops, with speeds up to 3200MT / s.