Google will show original url on amp pagesamp

Google will start showing the original url of web pages when it comes to amp pages from the second half of this year. Now when users click on amp pages from the search engine, they will see google.com/amp as the beginning of the url on the screen.

Example of AMP page

Google says it can’t serve amp pages from other websites’ domain for privacy reasons. That’s because amp pages are basically iframes on Google’s search results page. Browsers don’t allow pages to take over iframes from completely different domains just like that.

The search giant will use the Web Packaging standard to display the URLs where sites self-publish the amp pages. Web Packaging must be able to contain all elements of a web page in a single file that can be accessed via https or stored locally. For testing the technique, Google uses a modified version of Chrome and Search.

For the technology to work, browsers must support Web Packaging. Google’s own Chrome will probably do that, but that is not yet known for other browsers. Google expects that amp pages will be able to show the original URL from the end of this year.

Amp stands for accelerated mobile page, a Google standard for accelerated and simplified mobile HTML pages by stripping a lot of code and allowing only standard banner sizes. The amp pages are on Google’s servers, but contain regular media articles.