It once became time. Apple makes great products, but the way they pre-empt their own business at the expense of their customers occasionally runs out of control. Whether Error 53 continuously keyboards or is batterygate Apple excels mainly in insisting that there is nothing wrong with their products until it really is not more different can, but also in stop and even punish people who venture to have their phones repaired somewhere else.
The latter practice has been wrong in Australia and that is why the ACCC, the Australian Competitor and Consumer Commission, has sued Apple. Together with almost 300 Apple customers, they filed the lawsuit after the phones of those customers have been rendered unusable with a software update after they have been repaired by someone other than Apple’s designated repair center. More and more American companies try to force their products to be repaired by themselves alone, but that practice is anti-competitive and therefore finds a lot of resistance worldwide.
Million fine for Apple
The court agreed with the complainants: Apple also simply adheres to the national legislation and that type of clauses are forbidden. This does not only mean a fine of 5.7 million euros (peanuts for Apple) but especially loss of sight and of course justice for the people who get compensation after getting Error 53, presumably in the form of a new phone. Apple has also said that they will improve their staff training and more information about consumer rights and guarantees on their website.
It is only a small step, but in the end the precedent of this kind of lawsuits is much more important: companies of the buddy Apple try to get away with all sorts of things, until they are called to order. Every step in it is one, so that’s good news for consumers worldwide.