X focuses on SMEs for selling ads after advertising stops at large companies

Now that many large companies no longer want to advertise on

X had little regard for small companies as advertisers in the past, but had been planning to pay more attention to them for some time, the company says bluntly in a Financial Times story. To strengthen this strategy, X is looking for other companies to collaborate with. Selling ads to small companies is not something that X can do company-wide, so part of it has been outsourced to the American JumpCrew, among others.

Major advertisers decided to stop targeting X when Musk expressed support for anti-Semitic messages. Those advertisers had also already read that their ads were next to messages praising Adolf Hitler, among other things. That turned out to be the straw that broke the camel’s back, after which Disney and Apple, among others, decided to no longer purchase advertisements on X. Musk made it clear last week that he sees stopping advertisements as blackmail and advised major advertisers to copulate with themselves.