The latest trend in social media: subscriptions for users

Social media is known to cheat on new features, be it news feeds, stories, live audio calls or short videos. The latest trend in social media? Paid subscriptions for users.

For years it was a fact that social media preferred to work with advertisements than with paid subscriptions. It started with Hyves and Friendster, which used to be free, and continued with Facebook and later Instagram. TikTok is now again a platform on which you pay with data. Still, it makes sense that social media comes with subscriptions right now.