Sound United, the parent company that includes brands such as Denon, Marantz, HEOS and Boston Acoustics, wants to acquire Bower & Wilkins. The company has entered into a preliminary letter of intent.
Sound United and Bowers & Wilkins are still in talks about the details, according to a press release. The companies are in the process of documenting their intentions and awaiting regulatory approval. The amount involved in the acquisition has not been disclosed. The companies say they will provide further updates on the proposed transaction “at the appropriate time”.
Founded in 2012, Sound United is the parent company of audio brands Denon, Polk Audio, Marantz, Definitive Technology, HEOS, Classé and Boston Acoustics. The company says it is interested in Bowers & Wilkins because it sees that brand as innovative and prestigious. Sound United is a portfolio company of an American investment company.
The British Bowers & Wilkins, often abbreviated as B&W, has been around since 1966 and is based in the United Kingdom. The brand is best known for its speakers and headphones. The manufacturer is also collaborating with TP Vision to integrate B&W speakers into Philips TVs.
Last year, Sound United planned to acquire Onkyo, the company that also includes Pioneer. That takeover ultimately did not go through, because both parties could not meet all the conditions set.