Fujitsu will stop PC sales in Europe next year

Fujitsu will stop selling PCs in Europe. The Japanese electronics company confirmed this to The Register. The company wants to implement this from the spring of 2024. The PC market has been struggling with disappointing sales for several quarters.

A spokesperson for Fujitsu tells The Register that the electronics maker wants to become a ‘DX company’ that wants to support the digital transformation. The manufacturer wants to focus more on sustainability. “With this in mind and after careful consideration, Fujitsu plans to discontinue client computing device operations in Europe.” The company says existing products will retain support and warranty.

The company will continue to sell PCs in Europe until April 2024. With the decision, Fujitsu will currently stop supplying LifeBook laptops and tablets and Esprimo PCs in Europe. The manufacturer will continue to sell PCs in other regions where it is active, Fujitsu says.

In Europe, Fujitsu will focus on its existing server and storage products and ‘product-related services’ following the change. Fujitsu previously reported that it will make a data center processor based on Arm, as a successor to the A64FX chip used in Japan’s Fugaku supercomputer. That CPU should be released in 2027 and will be focused on efficiency. Fujitsu previously said that the chip delivers high performance per watt and should contribute to ‘the realization of a CO₂-neutral and sustainable society’.

Fujitsu previously stopped producing hardware at its German factory. The company reported last year that it will stop selling its mainframes and Unix server systems in 2030. Fujitsu is now also stopping PCs within Europe. The PC market experienced record sales during the corona pandemic, but has experienced a decline in recent quarters. According to analysts, Fujitsu has a 2.88 percent share of the European PC market, where it once was 4.49 percent, writes The Register.