Facebook has started showing official music videos in the US. The social network has closed deals with record labels to allow users to clip artists from the news feed. Some videos are exclusive to Facebook.
Facebook writes that the test will begin in the US. Rumors had already gone up that the social network had made deals with several major labels. Facebook now confirms that. In the US, Facebook collaborates with Sony, Universal and Warner, but also with smaller labels such as Merlin and Cobalt. The videos will appear in users’ news feed, but there will also be a special section in Facebook Watch where users can watch videos or playlists by genre.
Facebook says it will also be showing exclusive music videos from artists. These are videos by J. Balvin, Karol G, and Caliber 50. Live events would also be organized with certain artists, after which their videos will also appear exclusively on the platform.
Facebook has been trying for years to gain a foothold in the music market. The company is said to be in talks with the labels as early as 2015 . The company now also feels the competition from YouTube and now also TikTok. Until now, attempts to release more videos on the platform have never been very successful.