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Advertising
EC starts case against Google for abuse of power in search advertising market
The European Commission has brought a third competition action against Google, alleging the company abused its dominant position in the search advertising market. In addition, the EU will provide additional evidence in the Google price…
‘Advertising companies are the biggest threat to privacy’
Jon Callas, co-founder of Blackphone maker Silent Circle, believes ad companies pose a greater threat to privacy than governments. Also, companies that only bet on advertisements would not be prepared for the future.Callas, who was also…
FTC: Machinima Made Misleading and Illegal Xbox One Advertising
YouTube network Machinima has paid YouTube channels up to $30,000 to make positive statements about the Xbox One as part of a marketing deal with Microsoft. This is according to a study by the US Federal Trade Commission.The FTC rules…
Microsoft and Yahoo sign new advertising and search deal
Yahoo has signed a new agreement with Microsoft for its search engine. In the new deal, Yahoo will continue to show search results from Bing, but the company will have more room to enter into advertising agreements with other…
Amazon expands advertising service to compete with Google
Amazon is said to be planning to expand its advertising platform. With this, the web giant would like to compete with market leader Google. First of all, Amazon would like to bring the advertisements on its websites under its own…