Apple buys start-up that uses podcasts for personalized playlists

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Apple has bought the company Scout FM. That company created technology to create personalized podcast playlists based on user interests. These should give the illusion that users are listening to radio stations.

Apple has now discontinued Scout FM’s services, Bloomberg writes. The site is also no longer online. As a start-up, Scout FM wanted to focus on making listening to podcasts as easy as radio by grouping podcasts according to areas of interest and compiling playlists for users.

That personalization worked with a form of artificial intelligence, while playback worked, among other things, via Apple CarPlay, the software to use an iPhone on the screen of an infotainment system in the car.

The company was an idea of ​​several Medium employees, among others. It is unknown if and when Apple will use Scout FM’s technology. Apple was the first to widely distribute podcasts 15 years ago, but after creating the Apple Podcasts app, the company hasn’t done much with the medium.

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