“About 20 percent of new Netflix customers in the US have subscriptions with ads”

Of the new customers that Netflix has recently acquired in the US, about 20 percent have taken out the subscription with advertisements. That claims financial news agency Bloomberg. About a million customers in the US watch Netflix with ads.

As a result, the subscription with advertisements barely contributes to growth, claims Bloomberg. Netflix has around 75 million paying subscribers in the US and a small percentage of them now have the option with ads. It seems that few customers are downgrading to the cheaper plan with ads. In most cases, these are new customers or customers who have not had a subscription for a long time.

These are the first concrete figures after several months on the success of the advertising model for Netflix. The streaming company started the subscription at the end of last year and will therefore not be able to say anything meaningful about the success until the next quarterly figures. The new subscription is still available in relatively few countries. In the Benelux there is no option for a subscription with advertisements.