Tinder will introduce a digital currency in its app that will allow users to make one-time purchases. The coins will be for sale with real money, but they must also be earnable by using the dating app a lot.
The new coin system will appear in phases in Australia from the end of August, Bloomberg reports. Later, according to the news agency, the coins should also be for sale in other countries. The in-app currency can be used to buy Super Likes and Boosts, among other things. Such options are intended to increase the chances of a Tinder match. Currently, these features are already available for real money purchase in custom packages, and come with a Gold or Platinum plan. Tinder’s chief financial officer, Gary Swidler, tells Bloomberg that the virtual currency will also be “useful for gifting digital goods.”
The coins can be obtained for free by being active on the platform, and by keeping the profile ‘up-to-date’, Bloomberg says. They must also be for sale with real money. It is still unknown how much the coins should cost, and how exactly the coin earning works.
In addition to the coin system, Tinder is also currently working on a new verification option to allow users to authenticate with ID. It should also soon be possible for American users to have a background check performed on Tinder matches.