Tinder comes with a Select plan that costs $499 per month. This will give users new ‘VIP’ search, matching and calling features, although no further details have been provided by the platform yet.
Tinder Select’s invitation screen
For the time being, the subscription is only offered to less than one percent of users, the platform says told Bloomberg. This concerns the group that the company considers to be the ‘most active’. “We know there is a group of highly engaged users who prioritize more effective and efficient ways to connect, so we are working with this group to develop an exclusive offering,” Tinder said. The news agency writes that the intention is that Tinder Select will eventually also be rolled out to other users.
According to Bloomberg, the director of Tinder parent company Match Group, Gary Swidler, stated during a conference earlier this month that he expects this subscription will lead to few new payers, but that it could have a major impact on the company’s overall revenue. company. While total subscribers have fallen over the past three quarters, average spend per user has simultaneously increased. This caused me to know Tinder will still generate six percent more direct turnover in the second quarter of 2023 than the year before.
By the way, Match Group also has another dating platform, The League, which is intended for ‘ambitious’ users. Not everyone gets access to this app; users are first placed on a waiting list, after which the profile is manually reviewed by a company employee. The approval process can take months. This platform already offers a ‘VIP’ subscription that costs $1,000 per week. The success of that subscription would have led to Match Group also deciding to develop an expensive subscription form for Tinder, according to Bloomberg.