Facebook has proposed to various media companies to host news articles on servers of the social networking service so that mobile Facebook users can see content faster. The ad revenue would be shared between Facebook and the publishers.
According to The New York Times, Facebook has asked several US publishers to make their news content faster accessible in its mobile app by hosting news stories on Facebook servers. For example, users of the social network service would no longer be forced to surf to the sometimes slow servers of the media companies, but would see content within the Facebook environment faster.
Most publishers are not yet ready to publicly respond to the question of whether they want to respond to the Facebook proposals. According to the plans, Facebook and the publishers would share the advertising revenue generated, but there would be a lot of resistance from media companies to handing out their content by posting it on Facebook servers. Not only would they miss out on traffic on their own websites, Facebook could also collect user data in even more detail about the news preferences of its users. Facebook can also set up the environment in which news items are read entirely according to its own hand.
It is still unclear whether there are any publishers who still want to participate in Facebook’s plans. Many companies fear that Facebook, which sends a lot of traffic to news media, will become too powerful, although few publishers would dare to say this out loud.