Bluehole has announced that it is establishing a separate subsidiary for its popular game PlayerUnknown’s Battlegrounds. The company will be renamed PUBG Corp. and will be headquartered in South Korea.
In a statement, CEO Chang Han Kim said the company “wants to ensure it has the operational efficiencies to support the game globally.” The new structure should allow the developer to be more flexible when it comes to expanding the game, for example towards e-sports. PUBG Corp. will also have offices in the US, Europe and Japan, Polygon said.
A recent Bloomberg article revealed that Bluehole’s value has increased fivefold in the past three months and now stands at $4.6 billion. The news agency relied on information from a company that monitors Korean stocks. In the interview with Bloomberg, Bluehole founder Chang Byung-gyu also said that there are talks with China’s Tencent. The owner of League of Legends and Clash Royale, among others, would like to buy a share and is interested in publishing the game.
PUBG has been booming for a while, as the game recently passed Dota 2’s peak record on Steam. This happened when 1,349,584 players were online at the same time recently. The game has since been sold more than ten million times.