Ticketmaster. It is a company that we all deal with, but where few people enjoy. In the last few years, the masters of inexplicable surcharges have even managed to bake a business model of the worst of selling tickets: the second-hand and far too expensive reselling of tickets for events that are always sold out.
In Great Britain, a thorough investigation was conducted into the practices of Ticketmaster and sister companies Seatwave (also active in the Netherlands) and Get Me In. After the British counterpart of the ACM started an investigation into possible illegal practices between the different branches of Ticketmaster, the organization apparently chose eggs for their money and they stop using their second-hand sites. That is also the case in the Netherlands, so for example Seatwave will cease to exist. The Dutch ACM also investigated the company, but found no proof for any ‘unauthorized behavior’. Whatever is the case therefore seems to play only in Great Britain.
No longer selling at a profit
Ticketmaster will instead sell tickets from people who can not or do not want to go to an event via their own site. The big difference is that the tickets can no longer be sold for more than the original purchase price. Logically, you can expect a number of percentages and surcharges when you buy or sell a ticket, so if you sell a ticket in this way, you will even slightly decline.
This new way of reselling starts in October from the UK, so we will be able to get tickets in the Netherlands soon after. It is the sensible move for Ticketmaster, because in this way they avoid at least the appearance of conflicts of interest.
No real solution
Regardless of the reason Ticketmaster does this it is nice that there will be a marketplace that sells one ticket only once and where you do not have to give livers to pay that ticket . At best, that should mean that tickets will no longer be picked up by people who want to earn money, but we all know that this is not reality. As long as tickets are not sold by name and can only be returned to the organization itself (such as is done at Pukkelpop, for example), a purchased ticket can be sold, and traders find other ways to sell their tickets at 100 or 200 percent. profit through resale.
Just thinking ahead means of course that you will soon really no longer on second hand sites as Marktplaats tickets must go buy, because there you have no guarantee that the ticket is sold only once, for example. That is the only way in which trading will be tempered in any case, because if everyone refuses to buy second-hand tickets in a different way than via Ticketmaster, the traders will no longer trade. On the other hand, Ticketmaster then has all the trade, with all the consequences (or yes, surcharges) of that. Left or right, it will change by the end of the year