‘Smartwatch deliveries increased by 47 percent in the past quarter’

The number of smartwatch deliveries rose 47 percent in the quarter compared to a year ago. That is estimated by analyst firm Strategy Analytics. In total, 18.1 million smartwatches were delivered in the second quarter of 2021.

Apple’s smartwatches in particular would do well, Strategy Analytics reports. That company remains the market leader, with a market share of 52.5 percent. A total of 9.5 million Apple Watch models would have been shipped worldwide by Q2 2021, with the Series 6 being the most popular model. In the second quarter of 2020, Apple delivered 6.5 million smartwatches.

Market share of smartwatch manufacturers (via Strategy Analytics)
Business Q2 2020 Q2 2021
apple 52.8 percent 52.5 percent
Samsung 10.6 percent 11.0 percent
Garmin 9.8 percent 8.3 percent
Other 26.8 percent 28.2 percent

Samsung remains number two in the smartwatch market, with a market share of 11 percent. That company delivered 2 million wearables in the quarter, an increase of 52 percent from a year ago. Garmin is said to have shipped 1.5 million smartwatches in the past quarter, which is good for third place and a market share of 8.3 percent. Other manufacturers, including Xiaomi and Oppo, would comprise the remaining 28.2 percent of the market.

Strategy Analytics attributes the increase in smartwatch shipments to continued demand for “fitness devices with health features.” It is not clear to what extent the recovery from the corona pandemic has to do with this, but the analyst firm writes that the growth of the smartwatch market has ‘returned to pre-pandemic levels’.

The analyst firm further writes that growth is likely to continue for the rest of the year, partly due to the recent release of the Samsung Galaxy Watch 4 and the upcoming Apple Watch Series 7. Chinese companies such as Xiaomi and Oppo are also expected to contribute to this growth, with more affordable 4G watches.

Global smartwatch deliveries by company (via Strategy Analytics)
Business Q2 2020 Q2 2021 Year-on-year growth
apple 6.5 million 9.5 million 46 percent
Samsung 1.3 million 2.0 million 54 percent
Garmin 1.2 million 1.5 million 25 percent
Other 3.3 million 5.1 million 55 percent
Total 12.3 million 18.1 million 47 percent
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