Which players and countries were most interested in information online during the World Cup in Russia? And what do Dutch people want to know about Cristiano Ronaldo? The battle in the group stage has been fought, the first matches in the knockout phase have even been played. Google makes an interim stand.
Central and South America search the most
Online search for information about the World Cup is happening worldwide, but mostly in Central and South America and parts of Asia, such as Nepal and Vietnam. Despite the fact that the Netherlands does not participate in the World Cup, the search behavior shows that the tournament does live among the Dutch.
Information is sought about the participating countries and their top players, but also on which channel the World Cup is broadcast, who will win and who will play that day. During the World Cup there is also extra interest from the Dutch for host Russia. We mainly search for the time difference, the number of inhabitants and the places where the World Cup takes place.
Cristiano Ronaldo favorite
Cristiano Ronaldo is the most wanted player during the first two weeks of the tournament, closely followed by the other star Lionel Messi. The top-5 most sought-after players is currently:
- Cristiano Ronaldo
- Lionel Messi
- Neymar (da Silva Santos Júnior)
- Romelu Lukaku
- Xherdan Shaqiri
The top-5 most frequently asked questions about Ronaldo:
- How old is Ronaldo?
- What does Ronaldo earn?
- How many children does Cristiano Ronaldo have?
- For which country does Ronaldo play?
- Where does Ronaldo live?
Morocco most wanted
Around the group matches of the Moroccan team increased the search volume over this team. In the top-5 of the most popular football teams online in Netherlands Morocco takes first place, followed by Germany, Brazil, Belgium and Argentina (shared fourth place).
Belgium during match more sought than England
Yesterday the last games were played in Group G. Although Belgium won from England, the search volume to Belgium and England during the last 24 hours was exactly in balance. During the competition itself, the search ratios were clearly different:
Although the Belgian player Januzaj was searched for more via Google, the striking reaction of fellow player Batshuayi’s on Junazaj’s goal on YouTube was much sought after:
Special pages about the World Cup
The above information and more is available through Google trends. There is also a special World Championship page where everyone can find current and historical information about the search behavior, as well as videos in which footballers answer frequently asked questions.
Google Search also offers a handy overview of statistics, game schedules and other relevant World Cup information during the World Cup.